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Herb Lubalin – The Clint Eastwood of Typography

February 24, 2009

If you are going to school for design, or thinking about going to school for design, one person’s work who you absolutely have to see is Herb Lubalin. Known by many as the most influential designer of the twentieth century, Lubalin made so many amazing pieces, it is hard to contemplate where he found the time to create them all. Though he died in 1981, his legacy lives on through the amazing design he produced.

Being interested in type myself, he has been one of my biggest influences from the entire field of design. Though you may be able to date his work from the color or typeface usage, it has enough strength to hold up even today. Here are several of my favorite pieces he’s done:

A call for Anti-War Poster Entries by Herb Lubalin

Page from Upper & Lower Case Magazine

These four pieces are only the beginning of what this man has left designers to learn from. Lubalin was not only a master of typography and letterform, but he was able to seamlessly integrate type with image as well. He is truly an iconic figure in the world of design, and though it may not show through my work, I owe much of my passion and drive to seeing Lubalin’s work for the first time, having something so beautiful to strive for.

Many designers, even if only subconciously, owe their creativity to this man. To sum things up here, everything Clint Eastwood is to the Film Industry (i.e. rugged, manly, epic, the alpha and omega, commanding, etc.), Herb Lubalin is to the Design Industry. On a side note, check out this really cool website i found while researching tonight, it even has hints of Lubalin-esque flavor! It’s a graphic design and photography studio called Letterform and you can visit them here:

{ Posted in design | 2 Comments »}




    Comment by polar f4 — January 29, 2011 @ 3:54 am

    This is amazing, I don’t know what else to say. Perfect execution of a cool idea!


    Comment by Anthony — August 3, 2011 @ 11:02 am



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