As a start-up business with no pre-existing branding, the Coffee Cann Cafe's request for a logo came as a welcome challenge. Keeping in mind its many applications (collateral, signage, web, t-shirts, etc.) the client was looking for a "modern, professional, but slightly crunchy" logo. Despite their tight three-week timeframe the end product did not disappoint.
This book explores the relationship between the principles of music and type. Rhythm, melody, harmony – all things that can be represented through both mediums. Delving into typographic experimentation, I found this piece particularly enjoyable to create. Limited to a minimal number of copies, the "hand-sized" dimensions and thick, toothy surface of the paper added an unexpected tactile dimension.
The idea of "motion" in a printed pieces is often a moot point, but that's precisely what this piece addressed. The aim was to convey a short story through still images only, highlighting key events and capturing that sense of "sequence." With a hybrid approach of photography and digital illustration, this book achieves that.
Each year Enterprise Bank holds a Celebration of Success to honor its hardworking employees, and each year an accompanying "program book" of sorts is created. Bringing a less formal and more "friendly" feel to this piece, the book was designed with a scrapbook theme, chronicling the people and events that made 2011 one of the client's most successful in recent years.
A personal excercise in "expressive typography," I was experimenting with the idea of non-standard layouts and typography that visually represented the message of the text. The central ideas and existing emotions are brought to the reader's immediate attention through variations in type size, placement, baseline and linelength.
Text excerpted from "Honey From Stone" by Chet Rayno.